TORTACO
TORTACO



TorTaco is a modern taco shop in Toronto offering authentic Mexican cuisine with a sleek, urban vibe.
The brand values authenticity
and simplicity, focusing on quality ingredients and a vibrant, minimalist design that appeals to a middle-class clientele seeking a flavorful and welcoming dining experience.
TorTaco is a modern taco shop in Toronto offering authentic Mexican cuisine with a sleek, urban vibe. The brand values authenticity and simplicity, focusing on quality ingredients and a vibrant, minimalist design that appeals to a middle-class clientele seeking a flavorful and welcoming dining experience.
TorTaco is a modern taco shop in Toronto offering authentic Mexican cuisine with a sleek, urban vibe. The brand values authenticity and simplicity, focusing on quality ingredients and a vibrant, minimalist design that appeals to a middle-class clientele seeking a flavorful and welcoming dining experience.
For this project, I led the complete brand development for TorTaco, shaping its overall identity, visual language, and tone. The goal was to create a modern yet authentic Mexican food brand that feels approachable, vibrant, and rooted in quality.




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My work included custom logo design, brand guidelines, typography, menu design, website design, and promotional assets such as banners and signage. Every element was carefully crafted to support a cohesive, minimalist aesthetic while reflecting TorTaco’s urban Toronto vibe.
My work included custom logo design, brand guidelines, typography, menu design, website design, and promotional assets such as banners and signage. Every element was carefully crafted to support a cohesive, minimalist aesthetic while reflecting TorTaco’s urban Toronto vibe.












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v.petrunek@gmail.com
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