TORTACO

Tortaco is a modern taqueria rooted in Toronto, bridging authentic Mexican culture with sleek, urban street-level energy. Built for a vibrant city clientele, the identity balances raw, character-filled illustrations with a clean typographic structure and a sharp color palette, delivering an approachable yet premium dining atmosphere across all touchpoints.

I was a solo lead designer on the project. I created custom logo design, brand guidelines, typography, menu design, website design, identity assets and promotional assets such as banners and signage, shipped with the restaurant's April 2025 launch.